Andrea Keefe ‘03 — How giving back propels PC forward
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Stasia Walmsley
Welcome to the Providence College Podcast. My name is Stasia Walmsley. I will be your host today as PCs six day of Giving Approaches I am thrilled to have Andrea Keefe on today. She's the assistant vice president for development at Providence College in the Office of Institutional Advancement. Thanks for being here, Andrea.
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Andrea Keefe '03
Thanks for having me.
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Stasia Walmsley
You have so many connections to PC, Andrea, as a member of the class of 2003 as a staff member for more than ten years and as a dance team alum and and the first coach of the dance team after you had graduated. But I'm wondering if we could start today and talk a little bit about your current position.
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Stasia Walmsley
Could you tell me a little bit about your role in the Office of Institutional Advancement?
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Andrea Keefe '03
Sure. Happy to. Well, first thank you for the opportunity to even be on here. It's quite an honor to be invited to join the podcast. So as you mentioned, I'm the assistant vice president for development. I'm part of our Office of Institutional Advancement. And for some of our alums, their parents were listening. Some of them will often call us the alumni office.
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Andrea Keefe '03
So I feel really blessed to be able to work with the people that have been shaped by this place like I have and continue to want to partner with us. But I think you're about 13 years. I've had multiple different roles within our office, starting in alumni relations building and corporate and foundation work major gifts and now development here.
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Andrea Keefe '03
Here, I'd say the easiest way to explain my job is I helped to really think about strategy and part of the leadership team. Greg Waldron here. So my side of the House, as you could say, really works with individuals who have decided that they want to make a meaningful impact with the college through philanthropy. So we are lucky enough to go out, meet alumni, parents and friends, talk about what we're doing here and find a way for them to partner and invest.
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Andrea Keefe '03
And I like to always say, you know, I'll use this line that Greg Walden talks about is that we're blessed to be able to work with people to literally change the lives of our students. And that's really what I would say philanthropy does for people we are we are the conduit to these incredible people who love this place as much as we do and are able to possess this really important work for our students.
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Stasia Walmsley
So, Andrea, I think that most of the people listening will generally understand what fundraising does at the college level. Especially when they might walk around the college campus and see some people's names on buildings. Obviously, those are some of the most impactful donors. But but could you tell us a little bit about kind of the scope of fundraising?
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Stasia Walmsley
Because I do know that there is a lot more and many, many donors make investments in the college, as you said, at many different levels. I'm wondering if you could talk about what fundraising really does in terms of the support for Providence College?
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Andrea Keefe '03
Sure. I'd be happy to. Yeah. You know, it's interesting. You mentioned the buildings and the bricks and mortar, because I even hear that from my friends and whatnot about, oh, the philanthropy is somebody name building, but it's so much more than that. Right. I really think about advancement as almost the engine of the institution, right? So we are someone that really makes the aspirations and the big dreams and the goals come to life.
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Andrea Keefe '03
So this is very tuition driven. I think many of our listeners will know that. But tuition doesn't cover all the expense of the institution. So for us, we are really kind of filling that extra bridge to be able to meet the needs of our students and that could be anything from a building, like you mentioned, to financial aid, which is one of our biggest needs.
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Andrea Keefe '03
And how do we get students from any walk of life access to come to Providence College to be able to live the life that they wish to supporting the history department or funding someone who is playing and one of our sports teams or sports want to get that lovely tribute. So we help a little bit through all those areas.
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Andrea Keefe '03
Some of the projects are very specific to funding a person professorship or a you're in an academic field and others, maybe someone that truly just loves this place and believes in us and trust us fully. And they support the to for Providence College, which really is the lifeblood of our institution are important. And those monies go to wherever we need it.
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Andrea Keefe '03
They're directed really wherever the president and the leadership need and they take those dollars and put them right into action. So there's really a way for someone to impact our institution. Anything that you can think about philanthropy touches it. When you mentioned Friars Give, we're so excited this year to have on campus experience again. Right. I think all of us have just been so happy to see people in person after ritual.
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Andrea Keefe '03
But that day is probably one of the best ways that we show our students what philanthropy means. Right? Every touch or every Walker stuff that you have here at Providence College is impacted by philanthropy. And I think back to my time as a student. I'm not sure I really knew that. Right. I knew that I was the recipient of financial aid.
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Andrea Keefe '03
I knew that there were some people that came here before me that help, but I didn't realize truly how much. And part of our job was to really try to educate the next generation, to say, you know, you've had this unbelievable experience all these people that have come before you have given and allowed you to have that we need you to help and continue to partner with us to make sure that happens to the many generations to come.
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Stasia Walmsley
Well, and it's the it's the sixth given day that the colleges had. Right. In the last two, we haven't been able to celebrate as much with our students. So it'll be it'll be an exciting day this year.
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Andrea Keefe '03
For sure. It's our sixth year. I think back to when we first came up with this idea of giving days have been this pretty popular trend I guess you could say, in fundraising across the country of what can we do? How much money are we going to raise? Are people going to respond? And while we've had an incredible response, I think about especially during the school year, how many people came out for us and truly, we're so blessed that we stayed open and realize how expensive all that was and decided to open their pockets to us when they could to someone else.
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Andrea Keefe '03
So we remain so grateful for that. We're trying to raise $1,000,000 this year, which will mark 500,000. I'm pretty confident I could get there. Hopefully we'll pull that out of the water.
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Stasia Walmsley
Well, I'm really glad you you mentioned the history department and thinking about philanthropy being the engine that drives the college and the academic profile for the college continues to rise What was your experience like as a student in the history department? One of really the the core majors here at Providence College.
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Andrea Keefe '03
It's a great question. And, you know, I think about maybe two years ago, Professor Ted Andrew's hard to call him professor, because Ted and I were friends in college for the Friars Club together. So I love seeing him there. Asked me to speak on one of the alumni panels. Pretty much just what you're saying. I loved being right.
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Andrea Keefe '03
I think I was like many students that came here, undeclared, had no idea what I wanted to do. I remember thinking, I like history. I can write and that's really where it landed. I had an awesome experience. I think about Dr. Patel, whose casts and his impact, not Donna McCaffery, I think I took three of four classes, but met some really great people in the department.
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Andrea Keefe '03
And there there's no question, as cheesy as it may sound, you hear this a lot He taught me how to think, right? Taught me how to think. It taught me how to learn. It helped me write. I remember multiple Sunday nights of all nighters writing that lovely 12 to 20 page paper that was due for some history class where my friends were finance majors were in their own world.
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Andrea Keefe '03
But after that it really it really helped me. And I think even in my time at P.S. for about seven years of civil foundation work where so much that was grant writing, working with faculty and trying to match our needs. And a lot of that came from experience I learned in my apartment. So I'm a huge believer in our history department.
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Andrea Keefe '03
It was been really fun to help match some donors and foundations with this department needs as a special place in my heart. But we have an awesome faculty, incredibly accomplished authors. And if you want to be a history major and this is the perfect place to do it.
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Stasia Walmsley
And you mentioned Donna McCaffrey, so I wonder if we could talk a little bit about the celebration this year. Providence College is celebrating 50 years of women. Why do you see this as or do you see this as an important milestone for Providence College? And I'm wondering, you talk a little about Donna. Maybe you can talk a little bit more about her and her impact but other women who have.
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Stasia Walmsley
We've been hearing stories all year about how women have empowered and inspired those who've come after. So or so either are faculty members or alumni, staff members who've really helped our students to achieve and become who they were hoping to be when they started here. A PC?
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Andrea Keefe '03
Yeah. You know, I look back at the history of Providence College and we have quite a history in our short 100 years or so. But at least for me and I think many would say this, letting women into Providence College is probably the most important and most impactful decision that the college ever made. Right. You think about the trajectory of our school, the trajectory of our leadership, the people that we've graduated.
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Andrea Keefe '03
What would we be like if we didn't let women went in back in 1971? So not only is it the right thing to do, but it's an awesome thing that we're celebrating the 50th anniversary and I felt really lucky that I'm able to serve on one of the subcommittees for a little nine gauge moment with one of our wonderful alumni, Carrie Kahn from the class of 91 Donna, when I think about her, you know, she was one of the first.
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Andrea Keefe '03
Right. She was one of the first hall directors. She was one of a leading faculty member. She was entrenched in the campus. Right. She wasn't just a faculty member. She was a faculty member. She was a mentor. She was a hall director. And someone, I guess you really could say a legend. Right. And while she really be in the classroom.
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Andrea Keefe '03
So she was a great person to know and really fun that we are able to continue to think about her. We have a scholarship in her name a space dedicated on campus where many other alumni think back to her. When you talk about other women like, wow, there are so many that have done things for us. Right. And I'm glad I was asked that maybe about a year ago of how have you felt how they asked you for basically Do you ever feel that you're at a disadvantage being a woman here or have extra challenges?
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Andrea Keefe '03
And maybe I'm the wrong one to answer, but I don't you know, I feel really blessed that all of these women that have come before us and we see her all the time. Right. I'm sure everyone mentions her, but in Manchester, like she's been here from the beginning. Right. She graduated first class. She's now our executive vice president.
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Andrea Keefe '03
People like and made it possible for me to start working here in 2009 and never feel that male woman barrier. So I've been personally really blessed by that. But pretty much I think all the women that have impacted my life here at Providence College and there have been a lot have been really incredible for for what we do.
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Andrea Keefe '03
I think some of my favorite memories, you mention this, I was a dance team girl to run through. That was that was my real kind of passion in life. And Andrea Adamo, who used to work in our office, institutional advancement was our moderator. So I remember being a student. We were in the basement of Alumni Hall coming in to talk to Andrea about budget or what are we getting for uniforms or what are we doing there?
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Andrea Keefe '03
So talk about a full circle moment. I came back in 2009 and now she's part where she's since retiring, but she's one of many that have had a real impact. But I'd say there's a lot of men to that. I have a great mentor.
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Stasia Walmsley
And we should mention for anybody who's not aware, Professor McCaffrey did pass away in 2016. So as you say having some scholarship in her name as well as there's, there's a location on campus that was dedicated in her memory as well. So certainly very meaningful to, to this campus. And you mentioned in Manchester, Moloch as well, holding the top position.
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Stasia Walmsley
A woman is held at Providence College during this momentous year and several other people who have been rising in leadership who are women at the college. I wanted to talk a little bit about the vice chair of the board of Trustees, Susan Esper, who is one of those women leaders who has really, really set a path forward for many women here and is helping in one respect with the Providential Fund, which is a new fund that was launched for the 50th anniversary of women.
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Stasia Walmsley
Could you tell us a little bit about the provident fund and how that fundraising effort is going?
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Andrea Keefe '03
Sure. I'd be happy to Well, I think in all my time here, Providencia may be one of the things they're most proud of that we've done. Right. So our Providencia fund, and I'm sure many have heard about it, we are I feel like we're talking about it a lot, which is a great thing. But is a women's specific fund an initiative to celebrate our 50th anniversary, an opportunity for women to engage with us in the college and to support programs and efforts that specifically impact women and broader groups?
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Andrea Keefe '03
What we did this year, thinking about the 50th anniversary was how do we make a mark, right? How do we make a stamp? How do we put something in the ground that's a lasting legacy that can engage our population, bring people together, and after many, many hours, many years, a conversation that I think started, gosh, probably back in 2016 with our women to gauge went to task force and conversations with everyone from I think our current chair of our national board of overseers, Megan Lyon, who's an expert who you mentioned we came up with this idea to create an endowed fund where we would have almost a collective sort of giving where women could contribute And
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Andrea Keefe '03
every year the distribution will support programs at the college. You're here sometimes this idea of what they call a giving school, another kind of popular model across the country. And it's the first time we're really trying it out. So ideally, what will happen here is we get together our women who have supported the fund at or above the $50,000 threshold will be invited to join our presidential leadership society and our leadership committee.
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Andrea Keefe '03
They'll gather with us in the fall, and we will be bringing faculty and students to present some ideas which should be really neat. And together we are going to vote to determine how we allocate those resources every year. So first time we're doing this, we're really excited and I just can't even begin to express the response we've had.
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Andrea Keefe '03
Right. We started out the year thinking, Okay, can we do $1,000,000 a year and interning the way we know we can do it, maybe a stretch. How do we get there? Well, not only did we do it, we got to $1,000,000 in five months. And I think in those five months, not one person declined to the ask was almost an automatic.
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Andrea Keefe '03
I want to be at And you mentioned Susan Esper. So Susan is an incredible leader right. Class a 91 parent of two women friars one who is a current student, one who graduated great. And what mentor and friend feel very lucky to work with her but she she leads right and she leads by example she's heavily involved in the weight and their women's efforts and she is the first one we went through with this idea and the board was very involved in thinking about how we engage women but was pumped for Susan.
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Andrea Keefe '03
Susan stepped up not significantly for us as our challenged donor and her challenge is serving to try to encourage other women to participate in the fund at the $10,000 level. And we are a little bit more than halfway to that challenge. Already, so we're pumped. And I think we are absolutely going to be north of 2 million by the end of the year and it'll just keep going.
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Stasia Walmsley
When you said the people who are a part of the the group will come together in the fall and think about where that will go and like you said, vote on it. So that's an opportunity for real connection with the people who are making significant gifts and really helping to propel the college to interact right with faculty and staff who are proposing work that this could support.
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Stasia Walmsley
So yeah, that that's that's truly interesting. And do you expect to that to happen as part of a particular event during the fall or are they being invited back for for a special session that you're going to be having in the fall just for this purpose?
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Andrea Keefe '03
Yes. So right now we're thinking we will tie this with our homecoming weekend right We always try to think about what are the moments in the air where people are most inclined to come back. We know everybody has to be skeptical. How can we align and make that happen? So schedule isn't fully fleshed out yet. But at some point during that homecoming weekend, we may have an hour and a half meeting where that fun would really happen.
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Andrea Keefe '03
But prior to that, in a few weeks, on April 22nd, we're having a half day event for our alumnae. And that information is going out right now. We'd love to have a full house for that event of speakers and panels and networking opportunities. And we're going to recognize the women that have joined us with the privilege society and you know, stage true.
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Andrea Keefe '03
I think about like long term, what's really awesome about where we are is we're in the infancy stages, right? We internally said, okay, we want to put our toes in the water. We need to figure out how to better engage women and make them feel more connected to the college to provide that opportunity. And we didn't want to bite off more than we could chew.
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Andrea Keefe '03
Right? So we started in this way, knowing where we're at this leadership and major gift level opportunity participate. At some point, do we consider how do we think about young alumni? How, how or should we broaden this? What could this look like throughout the year? What does it mean to be a member of the society? And those are all things that internal conversations we're having right now.
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Andrea Keefe '03
So I think there's more to come for a woman that wants to engage with the college and they know I really feel strongly and I know most of us that the college do that this 50th anniversary. Wow, huge milestone. Awesome. We incorporated things into our signature event but we can't stop thinking about women. One 30th hits, right? So how do we how do we keep keep that momentum going?
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Andrea Keefe '03
And in my role in fundraising, I know a lot of the research and it's almost intuitive for me is talks about how women and men make decisions about philanthropy. Very differently. Right. And again, everyone is different depending on who they are. But traditionally, you'll hear often that women tend to like to be engaged. So they are you know, again, this is a generalized statement.
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Andrea Keefe '03
They're someone who likes to volunteer. They like to get their fingers in where they're going to engage before they invest their money. So men are like that, too. But a man tends to be more likely on the research, says to give that outright gift before doing that. So part of this to this idea of Providencia is letting women, you know, get involved in how we're we're trying to make things work.
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Andrea Keefe '03
So we'll see where that goes. And it's only going to be a short time before we have more women alumni than men. So they are the powerhouse Absolutely.
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Stasia Walmsley
And is there anything during Friars give that that people can participate with the Providencia happens early?
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Andrea Keefe '03
Friars give council gifts to any designation. So you could think about your favorite club organization, the Fund for Providence, College is always key, but we're also going to be offering these pop up opportunities. So if someone excuse me makes their gift, you'll be able to make a gift to the Providencia front or the honor her experience, which I haven't talked about yet, but a huge effort by our athletics side and our athletics friends to encourage support of women sports.
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Andrea Keefe '03
Right? We have awesome women's teams, awesome women's programs. So how do we think about them as well? So anybody that's in for Friars Give, we'd encourage you to think about our women's teams in Providencia as well.
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Stasia Walmsley
And I should mention to you, we've been referring to the Providencia Fund and they're of course, everything at PC. There's a there's a rationale behind that name for sure. And that is based on Augustinian and Saint Thomas Aquinas history there. So that's that's really interesting. So I wanted to switch gears just just for a minute to talk about the Friars and the men's basketball team.
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Stasia Walmsley
Coach Cooley recently won coach of the year national coach of the year for the small Rhode Island based college went had a Sweet 16 run. And I know that as part of your your role, there's a lot of meetings on the road. During the run you had the opportunity to to get on the road and meet with some alumni who were out at the games but also was able to attend some of the games yourself spend some time with the team.
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Stasia Walmsley
Could you just talk a little bit about what this past few weeks has been like at that proximity to to the team? And in particular, I think you were there in Buffalo when we made it to the Sweet 16 and beat Richmond. Could you just talk a little bit about what that experience has been like?
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Andrea Keefe '03
I should be happy to. I mean, first, how awesome is it that our coach is coach of the year? I mean, it doesn't get much cooler than that. And for somebody who gets to see him walking across the campus, people will always ask that he is the real deal, he is genuine, he is part of that family. So I couldn't be prouder, happier for him who really deserves this, but oh, it's been awesome, right?
00;24;15;03 - 00;24;40;15
Andrea Keefe '03
I think anybody would say it's been awesome. And you see the stories on the Boston Globe or Pregnancy Journal, they're just captivating, capturing the spirit. We really needed this. And I think that's been the conversation I've had with so many people on the road, like, wow, Providence needed this. We were do we were doing when we were do some positivity, we were do just an awesome ride.
00;24;40;15 - 00;25;04;21
Andrea Keefe '03
And that's really what it was. So, you know, I've been a Friar fan forever. So my history here at PC is my parents are diehard fans, right? My both grew up in Rhode Island. My father's been a season ticket holder since before the Civic Center slash the dunk open. So I grew up as a kid going to games with him, watching the dance team thing.
00;25;04;21 - 00;25;29;05
Andrea Keefe '03
One day I want to go to Providence College, young dance team. So I feel like I've kind of lived that that dream, right? Being here, being on the dance team and then getting to be at the games cheering on the dance state. My of they're always my my first cheer and then for the team. But Buffalo, I'd say especially not that they all weren't, but Buffalo was really special, right?
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Andrea Keefe '03
We had an awesome group of fans there. Folks that came together, traveled together, the pep rallies before the games we were sending off the team. Just the energy was it was electric. I don't know how to explain that. And sitting behind the bench with the fans yelling for Coach Cooley and the team, I'm sure folks see that on TV, but I think all of us were hoarse for a few days not exactly the it was just awesome to see that win.
00;26;00;14 - 00;26;26;23
Andrea Keefe '03
It was awesome to see Coach Cooley turn around and be genuinely appreciative of our alumni and our fans and then get on that plane. To go to the Sweet 16 was was pretty well. And we of course, we wish it ended in a different way. But I was really proud of our group and our fan base. And when we ended, they were standing and clapping and we were just really we were really grateful to be there.
00;26;27;05 - 00;26;41;11
Andrea Keefe '03
We were proud of that team. We were proud of those young men and we didn't get to the next round. But wow, what a ride. And we're really grateful. So we hope it happens again next year and the momentum continues.
00;26;41;22 - 00;27;16;16
Stasia Walmsley
Well, and you mentioned something that I think even those who are maybe we may not even be Providence College fans or just happened to see the team progressed through the March Madness run that Coach Cooley definitely has the sense of gratitude about him turning around and thanking those in the stands, you know, being showing gratitude for his experience, the team's experiences on and I do you know, he is setting a is reflecting but also setting the foundation for what this community culture is all about.
00;27;16;16 - 00;27;30;23
Stasia Walmsley
And I imagine that's a huge part of your role in fundraising and leading a fundraising team is the gratitude that that we have for the philanthropy that that really drives the engine that makes this place keep going.
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Andrea Keefe '03
Without a doubt. STASIA You know, every every single gift, every gift of what I will have to talk about time, talent or treasure. Right. There are some that are incredible volunteers, and they give back and they work with their students, and they they hire students who are they mentor? There are others that offer talent that may do things for us.
00;27;53;28 - 00;28;16;04
Andrea Keefe '03
And then there are others that also support us with treasure. We would not be the place we are without them. Right. People who are not Providence graduates that come and work at Providence College, you often hear like, wow, this is a really special place. And the people are what make it special. Right. And the gratitude we have is genuine.
00;28;16;04 - 00;28;46;25
Andrea Keefe '03
I think that starts with our president, Sicard, who's a double a one and my days as a student. He was overseeing residence life. I was an R.A. in that office. He's still that same genuine person now. And for us, everything we do needs to be about gratitude because folks are choosing to make an investment here in Providence versus somewhere else, or instead of going out for that dinner on Saturday night.
00;28;46;25 - 00;29;18;28
Andrea Keefe '03
They're giving us $100 to help that student who wants to accomplish something big and great so on behalf of myself and others here, we're incredibly grateful for those that continue to support us. We're incredibly grateful that folks choose to support PC in any way. And and I'd also say we have a mincemeat, right? We are starting to think about what our next campaign will be, where we're going, what our vision for the future is.
00;29;18;28 - 00;29;51;00
Andrea Keefe '03
Farthest the card has a pretty awesome vision of where he wants to be including what I would say almost the second biggest thing that may change the face of the college. First, inviting women to second could be potentially a nursing school. But we're not going be able to do that if folks aren't willing to partner with us. And we're really blessed that people are my team's job is to create those relationships and help folks find a way to partner, to invest with us.
00;29;51;00 - 00;30;04;26
Andrea Keefe '03
But I think a lot to yes, it's relationships are with people, but we're really the conduit between the relationship with someone and Providence College. And I think you know this too, being here for so long, this is this is a really special place.
00;30;05;08 - 00;30;26;08
Stasia Walmsley
Absolutely. And will hope to have you back on the PC podcast and some of your colleagues as we move forward with advancing towards that that comprehensive campaign as well as the future that the potential nursing school and hold. So I hope this won't be the last time we see you on the or hear you on the PC podcast, I should say.
00;30;26;13 - 00;30;29;02
Stasia Walmsley
But thank you so much for being with us today, Andrea.
00;30;29;02 - 00;30;36;05
Andrea Keefe '03
Thank you. Stasia was great to be with you all go Friars. And thanks, everybody for listening and for all your fabulous college.
00;30;36;14 - 00;30;56;14
Stasia Walmsley
Our guest today was Andrea Keefe class of 2003 and AVP of development here at Providence College. You can keep an eye out for friars give on April six. Like Andrea said, we are aiming for $1,000,000 a day of giving this year. I'm Stacia Walmsley with Chris Judge, the producer of the PC podcast. Thank you for listening. Have a great day.